Hi everybody:
Ice bucket challenge becomes a platform for celebrities to voice out they opinions and contribute morally, financially and emotionally to the campaign enca.
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| Stephanie Knowles |
Jacaranda Fm's complimentary breakfast team challenged Joost van de Westhuizen, former Springbok scrum half to take part in raising awareness for motor neuron disease also known as amyotrophic lateral sclerosis (ALS)JacarandaFm. It make sense why Joost would get the challenge, his actually diagnosed with the disease and the fact his newsworthy...!
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| SARU |
Joost has been in the media for the wrong reasons over the past years, but we can't deny the man a bit of fun. We need to allow him to redeem himself and do good in his on way and what better way is that, except for accepting the #ALSIceBucketChallenge.
Humorous way of gaining awareness and promoting a good cause.
Joost wasn't the end of the story, he challenged the Sprinboks as well as the Australian rugby team to ice bucket challenge in the name of ALS. Springboks gladly accepted while they were on tour to Argentina, in Salta and to prove that they participated they had to film ALS Ice Bucket Challenge and post it where everybody could see and bare witness.
This campaign is a big reminder to me that we need to give thanks everyday for our health. People out there in the world suffer from crazy diseases and disorders, so we need to approach with great humility, listen and if need be give second chances.
