Deaf and physically challenged run up the Emirates.



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Recently Arsenal football club, has hosted a PR campaign to inspire and motivate Incapacitated people into sports. Disabled people need more motivation and belief, so for a football club like Arsenal to come up with good initiative like (Arsenal hosts Paralympic sports legacy drive) its a good boost for awareness and to instill belief in those who have any disability.

"Youngsters from a variety of disability sports sessions coordinated throughout the year by Arsenal in the Community kicked off the event with a penalty shoot-out on Emirates Stadium’s award-winning pitch"Arsenal FC. This is one of the ways the organising commitee and the PR department, motivated the kids. I think it's a good CSI campaign to show the importance of giving back to the community. Football clubs like ArsenalFC are leading by example and instead of being ignorant, we need to learn from them and make the world a better place.

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"Pupils from The Bridge Primary School, Treehouse, Hackney Learning Trust (Horizon School) and players from Arsenal’s visually impaired and deaf football teams all lined up to take a penalty on the hallowed turf"Arsenal. Whats better than standing on the same pitch, your football heros have stood on? Delegates from the Paralympic and Olympic organising commitee where also invited to promote this initiative. Beautiful stuff, now sports is bringing disabled and abled together on the same platform to learn, cherish and embrace what life brings.

I think sports shouldn't be underestimated at all and instead be incouraged to all pupils disabled or not. Who knows what you can do or can't do? ArsenalFC and their PR department did a beautiful job. Who knew deaf  people can play soccer, and not only them some have major speech and communication problems.

The schools who participated in the campaign and the challenges they face:

•  Robert Blair School, Islington - Arsenal in the Community works with this mainstream primary school which has a language and communications Resources Unit (LCR unit).
• The Bridge Primary School, Islington - A school for young people with severe and multiple learning difficulties, autism and also other severe physical impairments.
• Oak Lodge School - A Secondary School for children with mild to severe learning difficulties.

                                                                       Yes You can!!